What`s the first thing that comes to your mind when you think of cannabis? To many, it would signify as a ‘drug` that is not just illegal, but is associated with parties and addiction. But a group of six co-founders are not just attempting to change that perception, but with their startup, they argue that the cannabis plants can help in uplifting the socio-economic conditions of farmers. Caught between cannabis` medicinal and contraband narratives, Avnish Pandya, Chirag Tekchandaney, Delzaad Deolaliwala, Jahan Peston Jamas, Sumit Shah, and Yash P Kotak came together to make cannabis cool again. They state that they `can make apparel, beauty products, building material, and much more out of...
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